Custom packaging is the best option to package and ship complex CBD products. Cannabidiol is a sensitive compound to store and deliver. This is why customization is the preferred packaging choice for CBD sellers.
Why do custom boxes matter?
Customization has opened new doors to business growth. It has evolved marketing and made communication with buyers easier. The boxes offer full coverage plus they appeal visually to interested buyers. Custom crafting involves the packaging to look and feel like the seller’s desire.
The CBD industry has many types of items. It goes from relaxing oils and capsules to lotions and edibles. Naturally, not a one-size-fits-all strategy can work here. The products, as varied in their functions, need diverse storing conditions too.
Customization enables the boxes to be molded in exact precision of dimensions and shape. This has a two-way effect. One, it allows the products to reach the final consumers safely, and secondly, the boxes look better than the competition. Both these elements help the CBD brand to up its branding game and avoid financial losses due to products getting torn and broken.
If CBD boxes are so significant to the brand’s growth, why is it that certain brands still do not include them in their marketing regime?
There are several myths that exist and discourage brands from excessively using custom boxes for their CBD products. however, if studied closely, one can overlook them to know that these offer better packaging solutions than the thought of.
The following article debunks these myths to prove that customization works for CBD brands irrespective of their operational size.
Myth: The custom boxes are difficult to design
Reality: CBD sellers do not have to design the boxes themselves. Professional designers are just a click away. The packaging is designed from the office space without going anywhere!
These professional box manufacturers provide a buffet of custom choices. Right from the box construct to the addition of custom accessories, every minute detail can be incorporated and checked beforehand. Printing is done within a few days and the final draft can be changed at any time before the boxes go into printing.
Retailers love to display CBD products that are strong yet classy. These look good while sitting at the store shelves and attract a higher customer footfall.
The CBD manufacturers can have their custom designs corrected and delivered in a short time without having to go through the trouble themselves.
Myth: CBD products can be packaged in ready-made boxes
Reality: It is the exact opposite!
Sensitive items like CBD products need better packaging. the boxes can’t be generic. The products have complex structures of chemicals that have to be delivered safely for them to work appropriately. Not investing in reliable custom packaging can cause hefty refunds for the brand.
Shipping is an important part of modern distribution. The boxes are designed to travel and be handled variedly. A firm box base is needed to ensure that the product bottles do not break or the CBD gummies don’t get contaminated. Designers use plush coatings to make the packaging weather resistant. The boxes are also lined with necessary cushioning so they don’t smudge and are compressed easily.
So much variety in box construction cannot be obtained with ready-made boxes. these merely work to keep the contents covered. Often, customer complaints pertain to torn boxes that damage the CBD items too. customizing the boxes is the only viable option to ensure the safety of CBD products.
Myth: Custom boxes cost a lot
Reality: This is in fact wrong. The standard boxes, at face value, may cost less but they incidentally add to the overall costs due to their insufficient functions.
Firstly, usually larger standard boxes are acquired to package the CBD items. the boxes do not fit perfectly and cause the products to move around dangerously while shipping. Customers claim replacements for their damaged items. This inflates the costs.
Secondly, the generic boxes offer little to no scope for branding. Customers expect their CBD items to come in enticing boxes that give good brand value. they overlook bland boxes for more sophisticated ones. Using such packaging lowers sales revenues.
And third, the custom boxes are made with bio-degradable materials that are cheaper to obtain and can be reused. Customers prefer to buy packaging that is eco-friendly. When the brand use standard boxes, customers may be put off by the materials used and hence, pick the next best alternative.
Thus, it is quite evident that opting for custom boxes actually lowers material costs and escalates sales. the custom marketing elements ignite enthusiasm among potential buyers to select the brand.
Myth: CBD products create a high
Reality: Above and beyond the argument for custom boxes, the most important facet they provide is to clear the apprehensions surrounding CBD itself.
As per medical research, CBD doesn’t create a high, unlike hemp. It is derived from the same plant family but constitutes different components. These facts have to be stated on the product packaging for buyers to feel confident about buying CBD products.
Bland boxes cannot communicate with the buyers to resolve their issues. Customers need good packaging that tells them of the ingredients, uses, side-effects, production details, and more about the CBD item they wish to buy. An absence of such relevant info can result in customers opting for rival brands. crucial info is also made compulsory by government bodies. The brand can face potential fines if the packaging doesn’t comply with these guidelines. It can be a financial drain plus the brand can get an unfavorable repute.
The above are valid reasons that resolve the myths encircling customized packaging. branding has expanded to include newer platforms like unboxing videos and trending hashtags. Custom packaging can help brands grab each one of them with ease and productivity.
Conclusion
CBD products are not regular retail items like apparel that can be sent off using generic boxes. they need robust packaging and even stronger marketing for the brand to make an impressive mark in the market.
