There are many reputation management platform services and tools on the internet to help you manage your online brand reputation. But social media is still considered the strongest and the most validating way to get you the highest order of social authority and win big with establishing an online business reputation.
So, when you look to cover yourself safe against the negative press and build a prominent online standing served by unwavering brand identity, you need to leverage social media at all degrees and expanses.
Your website alone can’t completely support your audience engagement goals. You need to get your presence optimized on social media to emphasize your brand narrative and build social proof for your business.
By doing this, you need to build an impactful profile presence. Penetrate through audience networks and get them to be a part of your profile. Interact, engage, and persuade them to be your active audience and, at its best, promoter of the business.
As you do this, you have to watch for the social media trends and competitors in action to keep optimizing and reinventing your media roles, presentation traits, and communication programs.
This has to be aligned with building a positive image through repetitive brand hammering and user engagement and involving brand partners and users to support, nurture, and promote the brand with forum activity, reviews, and endorsements. These are further helped with profile administration and moderation activities for user-generated content and implementing reputation management practices.
So, how can you use the social media machinery to help you with managing your business reputation? Here’s the tip treasure to take a cue from:
Pick Your Name Wisely
The first thing you notice about a brand is its name. Its business identity, perceived image, and recall value are all attached to its name. So, when you are choosing a name for your brand, you need to consider your business objective, functional entity, audience goals, value proposition, and brand identity. This will help you bring together your idea and objective of business consolidated in one recognizable identity that goes everywhere with your business. This also lets you propose and pitch your brand consistently across the media networks following a reputation management plan.
Have a Complete Profile
Your social profiles should be filled with all the details fully and accurately. This includes business name and description, website address, location details, contact information, and brand elements. This will help you build a distinguished brand value and business identity and let users find and reach out to you easily. In addition, this helps you gradually build a reliable and endorsable brand value and help grow your reputation across the networks.
Verify Your Accounts
Account verification is a way to get your brand proofed for authentic and legitimate presence by the validating authority. This gets you to be believed and trusted more as a business. Your accounts are verified for the information they hold and are backed for credibility and authenticity as a business entity.
Post Your Stuff Regularly
Just having your presence created across social media doesn’t help. You need to keep it active and do regular postings. The content for your social media profiles should be planned cohesively, preparing a detailed content plan and media calendar. So, you get to actively interact with your users through timeline feeds and social updates to get them seamlessly involved with your brand.
Train Your Team
Social media keeps growing at an incessant pace. Therefore, you need to get your team trained to keep them relevant to the latest social media affairs and trends. This is how they will implement the latest tricks and come up with workable ideas that help you stand out as a brand. While you train, your team takes them through a comprehensive customer servicing and crisis handling program built on a strategically laid ideation and implementation plan. This will help you implement your ORM practices best serving your brand’s situational requirements.
Track and Monitor Activity
You have to be critically aware and vigilant on how your brand is being received and responded to on social media. Many customers don’t directly complain to you but pass on the word in their circle. Then there are ‘dark complaints’ placed anywhere across the digital channels or social forums without tagging or notifying your brand. You need to set up a tactical plan to track these user activities and monitor brand sentiment feeds, establishing a fool-proof framework of social listening.
As you monitor your customer responses and complaints, you encounter harsh comments and feedback about the brand. Now, your gut reaction here would be to defend your business. But, that’s not the best practice to adopt here as per experts. Here, it would help if you took this with a great level of empathy and sensibility. While you do this, maintain your dignity as a brand, respond to them with a greeting, and understand their point. Never delete their posts and avoid angry mobs and trolling users. Professionally respond to the customer complaints and try to deal with this situation with positive intent and thought to provide a win-win solution.
Tell Your Story
Stories help people learn, understand, and believe in an idea or phenomenon better. So create a narrative of your brand. Put across real-life cases, share behind-the-scene videos, circulate company literature, and prop up user discussions to get your brand standpoint vocal and visible on social media. This will help you build a certain brand image that people can relate to and connect with more believably.
Building your brand reputation on social media takes regular and keen efforts to guide a tactical media engagement plan. This should follow practices that are built to best support your brand communication and audience goals. Here, you should be having a complete profile authority and presence across all the leading social networks. This should be followed by building a verified media presence, making regular profile activities, brand engagement practices, customer response tracking, profile health monitoring, feedback response and moderation, and value endorsement activities serving your underlying brand objectives.
Doing this, you should think of all possible in-trend practices and tactical ideas to bring the most positive value and attention to your brand, taking up the right social media brand reputation-building plan.
PS: To get assured value with brand building and reputation management, take help from online reputation management and digital branding services and get the most out of your digital media brand presence.