It is no secret that marketing is all about adaptability. Brands will frequently need to change their marketing tactics so that they can stay relevant. Brands like Spectrum Internet have successfully reinvented themselves in the industry, and continue to grow years later. This ability and willingness to adapt are often what distinguish successful brands from ones that fail. And part of this adaptability is recognizing marketing techniques that are no longer relevant to how the market is changing. This obsolescence of these tactics should already be visible if you know how to look. Here are 5 signs that may indicate that some of your marketing tactics are outdated and need to be adjusted. Read on to find out more.
Recognizing Outdated Marketing Tactics
It is short-sighted to have static marketing strategies that you are unwilling to change. Large companies like Kodak have gone under after decades of success and industry domination for exactly this decision. Kodak ruled the film market for many decades but was unable to recognize the rise and the potential future of digital cameras. As a result, once it was evident that film photography was dying out, Kodak was unable to position itself for change in time and ended up declaring bankruptcy. Here are some of the signs that may have been apparent but were ignored and led to Kodak’s demise. Know what to look for:
Audience Growth Stagnates or Reverses
A growing audience is the lifeblood of business sustainability. Businesses are constantly exploring and experimenting with new ways to reach potential customers. Customer retention always holds its importance, but for any business to continue to grow, adding new customers is not optional. If you’re unable to add more consumers to your audience but your competitors continue to do so, you could have a problem on your hands. At the very least, you want to reexamine your customer acquisition policies and see how they compare to your business rivals. Otherwise, you will continue to lose potential customers to the competition.
Absence of a Cohesive Social Media Strategy
All businesses need a social media presence. Most businesses, even small local ones, understand that by now. But the problem lies in the fact that most businesses lack a coherent and comprehensive social media strategy. Having a page on one or two social media platforms and posting two or three times a week just isn’t going to cut it anymore. A comprehensive social media strategy would involve your presence on nearly every platform that your customers frequently use. At the same time, your strategy should be multifaceted with key goals like branding, product promotion, boosting engagement, or lead generation. Work on refining your techniques through data and analytics for sustained social media growth.
Your Content Marketing is Text-Focused
You may have been posting new content frequently, but you may also have noticed that it is not getting the same volume of attention and engagement that it used to. This may not indicate a problem with just the content, but also with your larger content marketing strategy. Your content needs to be tailored around specifics, such as who your audience is, what they want, and how you can add value to their lives. Posting targeted content, using less text and more visuals, and making your content shareable are all great ways to get it more visibility.
Customers Complain of a Lack of Personalization
In the 21st Century, consumers are more discerning than ever before. Many often conduct some degree of research on your brand. Looking for reviews and ratings that can help assure them of your credibility and avoid a bad hire. In other words, many of your potential customers could choose to go with your competitors instead if you are less proficient in certain areas. In areas like offering a good customer experience, perhaps. Customers often value the buying experience you offer even more than homogenized products that many other similar businesses are selling. Offering a personalized customer experience to every customer is not just a courtesy or a bid to get a better review on Yelp!. It is also a key competitive advantage that can sustain your business growth in the decades to come.