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The reach of social media has widened to a large extent and businesses are now finding it difficult to cope up with this new phenomenon. Every social media site is loaded with millions of users posting their thoughts every second. It has been observed that the users of social media do not easily switch off their accounts.
In this digitalized era, most people worldwide are aware of internet usage. Therefore, the percentages using online mediums for various reasons have increased. Consumers, especially the youth, all across the barriers, buy products online.
A social media marketing campaign is an organized marketing campaign to reinforce corporate information (such as about a product, brand, or service) with at least one social media network. These campaigns are strategically planned, have measurable effects, and greatly influence social media users to feel or behave in a certain manner.