To be visible on the web, it is necessary to have a website – even with a simple showcase page – in order to show its existence. However, this page is not very relevant if it does not appear in Google search results (what close friends call the SERP) to be shown to Internet users. To achieve this, it is necessary to optimize your SEO. Several actions must then be put in place in order to have a site optimized for SEO that stands out on the keywords determined upstream.
Discover 5 tips to put in place on your website to be visible on the web and gain prospects.
# 1. HAVING QUALITY CONTENT MARKETING: THE ESSENTIALS
To optimize natural referencing, each page must have a specific keyword. The content must then be worked around these with an appropriate semantic field. The goal behind these actions is to show Google what the page is about. This way, it can put it forward in search pages when people type in the keyword in question.
In addition to having a site optimized for SEO, it is important to be an expert in your field. The relevance of the content is then particularly important. Indeed, if you know a subject inside out, you will be able to write about it, to describe its form precisely by using precise and technical vocabulary. It is then necessary to work on its content marketing to obtain quality content according to each professional activity.
The ideal is to have an editorial strategy built around the objective of the website and the keywords to optimize its SEO. This editorial strategy includes the establishment of an editorial line to build blog articles and make consistent publications on social networks.
# 2. MEET THE TECHNICAL CRITERIA IMPOSED BY GOOGLE
The architecture of a website page is not limited to the visible part that it is possible to discover on the website directly. To optimize your SEO companies near me, you must also add some details when creating your page.
For example, it is important to fill in:
The TITLE tag of your page,
The META DESCRIPTION tag,
URL with keywords
The key word
These elements make it possible to fulfill all the obligations of a website so that it appears more easily in Google. Having a site optimized for SEO works in a precise way to obtain results.
# 3. HAVE A FULLY RESPONSIVE VERSION
More than half of visitors arrive on your pages via a smartphone or tablet. The computer is no longer the only tool through which visitors can discover your website. To optimize your SEO, it is essential to have pages adapted to all these media. It is then necessary to have a “ fully responsive ” version, that is to say adaptable to different screen sizes, without losing the content of the pages.
For this, tests are planned on the CMS that host your website. If you do not know their use, it is strongly recommended to call on a service provider in order to have a site optimized for SEO more easily as proposed.
# 4. HAVE FRESH AND REGULAR CONTENT TO OPTIMIZE YOUR SEO
To be visible on the web thanks to a good natural referencing, it is not enough to be satisfied with following the recommendations of Google during the creation of the pages. It is necessary to maintain daily its site so that it continues to come out in the results of Google.
It is important to have an editorial line in order to be able to regularly add content to your website. Most often, websites add a “blog” or “news” tab so that they can easily create quality content. These new pages must follow a particular keyword. If you run out of ideas, you can go to the answerthepublic.com online tool to work your content around the same theme.
If you don’t have a blog tab, consider creating white papers. These materials are to be downloaded on your website by your visitors on the subjects that you master.
# 5. CHECK THE SPEED OF THE PAGE LOAD TIME
What do you do if a page takes too long to load? You close the page and leave the website. To have a site optimized for SEO, it is necessary to pay attention to this indicator when creating your pages. To do this, you must monitor the size of your images and videos so that they do not add too much to the browsing speed within your website. It is then possible to compress files to optimize SEO.
Finally, take the time to add the profiles of your social networks to boost your traffic in the first weeks of your website’s life. Ultimately, having a site optimized for SEO works. You have to know Google perfectly to meet its requirements.