The increasing popularity of blogging by the general public is making business blogging an essential marketing tool to make it competitive.
There are many circumstances that can define the completion or failure of business blogging, and how strong it is with the business’s target business.
These factors include how well a blog is marketed, how easy it is to understand blog content, and how good it is to get a blog to take action.
Determining the name of the blog is an important factor to drive the right type of targeted visitors to a business website. If you want different types of name ideas then you can get them from the Orc name generator.
Why is the blog name important?
The name of your blog is important because it sets the tone for the blog and is the first line of marketing for your desired visitors. If a business names its blog as ‘Jim’s blog’ or ‘Jane’s blog’, it is not enough to tell people at first glance whether they want to visit your blog.
Another important result is how you name your business blog, most blogging software will put the blog name in the title of the browser. Many search engines will list the title of a web page on their results page.
If the name of your blog is not very descriptive and accurate, you will lose potential customers or chances of visiting your site if you stumble upon your blog from the search engine results page.
Research the keywords for your blog:
This is an essential step because you will need to incorporate some keywords in your market blog name to get the greatest results. To determine which keywords you should use in the name of your blog, you need to research viable keywords for your industry.
There are many free and paid tools you can use that will tell you what keyword phrases are being used in searches. This information will tell you which phrases your target market uses to find a business in your industry.
While doing your research, you will get many results for keyword phrases. The ones you should be most interested in are keyword phrases that do not have too many words (no more than 4), as we will add more to the name when possible. You’ll also want to choose keyword phrases that have a relatively high number of total searches for the month (10,000 or more).
Once you decide on a few keyword phrases, experiment with a few different arrangements of words to create the beginning of a compelling business blog name.
Choose the obvious benefits of your services to use in your blog name:
You are in business to satisfy a requirement or pain for your target business. If you are not doing this, you will not stay in business for long. Choose a clear and concise solution to a problem that your business offers for your target market, and try to include that benefit in your blog’s name.
You should end up with a name that includes relevant keywords and will also be a benefit to your customers or customers. Following these steps will make your business blog title a more relevant and enticing name.
How to put all the elements for your business blog name together:
How did you put the keyword phrase and the obvious benefit together to create a powerful blog name? Let us look at an example for the travel industry. We will do a theoretical company that presents travel insurance to travellers. A common problem for travellers is that travel insurance is needed to replace lost property and belongings. The advantage of this particular travel insurance business is that it provides coverage over what other travel companies provide, or provides a service that makes claims faster and easier.
Our keyword research for this industry shows that ‘Travel Insurance Online has more than 10,000 total searches for the month (3 of the major search engines in total). So to make a blog name, we can call it ‘Quick Claim in Online Travel Insurance’ or ‘Higher Expectations from Online Travel Insurance’. We have included an advantage and keyword phrase in a short sentence, and we did not lengthen the name too much to make it awkward.
As you have seen, the name of your business blog fulfils certain functions. The biggest thing is that it can be used to help drive targeted visitors to your website, but the name also plays a role in search engine optimization for your business blog. When choosing the name of your business blog, do not leave out the fact that it should also fit into the branding strategy of your business. Choose wisely and do your research well and you can reap the benefits and rewards for your business.